So working in the PR industry requires you to stay up with the latest in Web 2.0 discoveries and technology. One of my most recent discoveries is Twitter.
You see, I'm not too good at blogging because I have to write a lot of stuff, then include photos and wrap it up in a nice neat package. Twitter, however, is quick, dirty and easy. You log on whenever you want and update your status and check the status of others. You can then reply to others and see what's going on with them. Basically it's like blogging but on a quantity - as opposed to quality - level.
You can see some of my updates here.